This Thinkstock Coupon offer is a classic bait and switch advertising example. The Coupon to save 67% or $99 for 750 images by Thinkstock is clearly a bait to get 'hot' ready to pay customers and then pressure them to signup to a more expensive and more profitable plan.
Here is what has happened so far.
You, the customer, saw a great deal and signed up and you go about your downloads.
Now your are 'hooked' and ready to be 'worked' on to persuade you to another more expensive plan.
- You start getting calls from the sales rep - In my case initially for the first couple days I was thinking the sales call was just a way to sell me 'more' stuff.
- Finally you get the 'suspension' or 'cancelation' notice where you are forced to respond.
In our case study, the Signup to the Thinkstock Monthly Subscription happened on 7/18/2013 (see image below) and then 3-4 days later we start getting the calls (see main image on top).
The 7/25/2013 phone transcript clearly shows the threat of suspension and what prompts the customer to take action and eventually they are 'convinced' to SWITCH.
A classic bait and switch advertising, executed to perfection.