Thinkstock Coupon - Save 67% with $99 for 750 Images - The Switch - Case Study Part 5

Published: 08/09/2013 - 04:35
Thinkstock Bait & Switch Case Study

So, you have signed up, taken the bait.  And Thinkstock is in full swing to get you to switch.

In our previous post, I showed 'call log and transcript' of Thinkstock Rep's phone messages in the blog titled - Thinkstock Coupon - Save 67% with $99 for 750 Images. The Hard Sell - Case Study Part4.  In this post we will look at the 'scare' tactic continuation of Thinkstock via email.

Email below shows the 'scare' Your Subscription is in danger of being suspended

This is for downloading 25 images per day as that is what I had signed up for.  Once you get in touch with the sales rep to find out why your account is to be suspended you get the 'terms of use' legal bit and then the upsell.

Remember you have invested time and money with Thinkstock and are more likely to upgrade then to simply cancel.

And what's the 'Switch'?

You can end up with something like this.

Instead of $99,

  • you could possibly switch to  $1,332/year subscription.

  • With a limit of 100 images/month.

So in essence Thinkstock has lured a customer with a bait of $99 and convinced the customer to signup for $111 / month for 100 images to meet their 'terms of use' requirement.

ofcourse, you will be offered other packages like 50 limit download etc but the point is you have taken the 'bait' and any 'switch' is going to cost you a whole lot more.

Thinkstock Coupon Bait and Switch
Case Study Summary!

Bait & Switch - they (the customers) discover that the advertised goods are not available, or the customers are pressured by sales people to consider similar, but higher priced items ("switching").

Case Study Intro  - Thinkstock images promo code / coupon - A bait and switch advertising case study.

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