If you were to do one piece of marketing online for you business, besides having your website - this would be it.
Verifying your business with Google Business Listing!
Take a look at the attached screenshot of a local business and how it gets the 'attention' of the user and how it provides the impact the way a 'real' business should. Most people searching for 'your' business specifically has somehow found out about, and are only searching for 'your business' specially for a reason...THEY ARE INTERESTED TO FIND OUT WHAT YOU DO!
When a customer searches for your local business name and Google displays the search results, it will list your website and your contact information along with the listing and majority of the time linking your website with your Google Business Listing will improve the chances that it will be displayed at the top of the search results. And that my friend should be reason enough to go get your 'verified' Google listing done now!