Watch this short video to see which model you are using!
Now, here is one requirement that can be useful to any business!
Below are two examples of setting up Lead Magnet content with WordPress.
One with Free plugin and one with Paid Course plugin
This "Domain Name, DNS & Hosting" series of content is an example of how we have implemented lead magnet content in two unique ways! No, this is not your typical give me your email and I will send you the video link! This has a much higher perceived value!
The "Domain Name & Hosting" series is quite visual and uses a Landing Page to deliver each piece of video content. The two 'bonus' videos are displayed prominently that require the user to register for free to watch those videos.
This type of flexibility can be built with free a free plugin.
Since we are talking about course sites, this should come as no surprise that a person can register on the website and access all available Free courses.
This is a good way to show the depth of content that is available to the user for free, which should make them wonder what kind of value is delivered when they pay.